Language Barriers Are More Than a Social Issue
Many AI solutions – from chatbots to customer service and voice search – are optimized for the biggest languages: English, German, French. But what happens when your target audience speaks a different language?
Real example: A small Hungarian business in Transcarpathia serves local Hungarian-speaking customers. Yet the digital customer service platform it uses only supports Ukrainian and Russian. Customers leave, and the business loses out – not because of the product, but due to a language barrier.
A new AI model with Hungarian language support enables the business to serve its customers in their native language, boosting satisfaction and loyalty.
Multilingual Capability as a Strategic Advantage
Language flexibility isn't just about inclusion – it's a real competitive edge in several areas:
1. Reaching Regional Markets
- Supporting minority languages opens access to previously excluded regions.
- AI-driven customer service offers a personalized experience without requiring multilingual operators.
2. Cultural Inclusion
- Communicating in the native language builds trust.
- AI models that recognize dialects and regional phrases provide a more authentic customer experience.
3. Localizing Customer Experience
- Users grasp information and processes faster in their own language.
- Crucial in industries like e-commerce, banking, or public services.
Behind the Scenes: Microsoft AI Solutions
Microsoft offers AI platforms like Custom Neural Voice and Translator that support more languages and dialects every year – now with improved contextual and cultural sensitivity.
Language model development is ongoing, meaning even underrepresented languages can gain support.
Gloster Cloud’s Role: Making Language Flexibility Practical
Gloster Cloud helps companies integrate Microsoft AI tools in ways that:
- Enable native-language customer experiences
- Adapt to regional market needs
- Scale easily across additional languages
If your audience doesn’t speak English, don’t only speak English to them. AI now lets you connect with everyone – and that connection can lead to measurable growth.
Find out how Gloster Cloud can help implement linguistically inclusive AI.
